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How Digitally Mature is Your Organization? And Why You Should Care

How Digitally Mature is Your Organization? And Why You Should Care

Welcome back to our unmissable “The Future Blueprint” series. As always, we’re leaning heavily on Autodesk’s 2023 State of Design & Make Report, not just because it’s packed with insights but also because we all love data, don’t we?


Digital maturity isn’t about how old your computer is or whether you’ve finally upgraded from Windows XP. It’s about your organization’s ability to harness digital technologies effectively for long-term success. Think of it as going from crawling to walking to running in the digital realm. And, according to Autodesk’s report, it’s time we all picked up the pace.

What Does Digital Maturity Even Mean?

Digital maturity is the degree to which an organization can transform its business processes, culture, and customer experiences through the integration of digital technologies. Or, to put it simply, it’s how well you’re playing the digital game, folks.

The Five Pillars

According to the Autodesk report, digital maturity is built on five pillars:

  1. Leadership
  2. Strategy
  3. Technology
  4. Culture
  5. Customer Focus

These aren’t just buzzwords—they’re your stepping stones to making digital transformation more than just an item on your ‘To-Do’ list.

The Divide: Where AECO (Architecture, Engineering, Construction, and Operation) and D&M (Design and Manufacturing) Stand

Here’s where the rubber meets the road—or, should we say, where the data meets the discourse. Autodesk’s report reveals a sharp divide in digital maturity between the AECO and D&M sectors.

AECO: The Tortoise

The AECO sector is lagging, much like a tortoise in a Ferrari race. Many AECO firms are still in the early stages of digital maturity, lacking comprehensive digital strategies. It’s a bit like using a Nokia 3310 in an iPhone world. Sure, it works, but you’re not winning any races.

D&M: The Hare

In contrast, the D&M sector has taken to digital maturity like a duck to water, adopting new technologies at breakneck speeds. However, speed isn’t everything. The Autodesk report warns that this rapid adoption often lacks strategic direction, making it akin to a hare sprinting aimlessly in circles.

Next Steps for Digital Neophytes and Ninjas Alike

Whether you’re a digital Neanderthal or a ninja, there’s always room for improvement.

For the Neophytes:

  1. Assess: First, you need to know where you stand. Use benchmarks and assessments to measure your organization’s digital maturity.
  2. Plan: Consult the five pillars and align your strategies accordingly. One step at a time; Rome wasn’t digitized in a day, you know.

For the Ninjas:

  1. Refine: Speed is good, but aimlessness is not. Revisit your strategies and align them with long-term objectives.
  2. Implement: Make those strategies actionable. A plan is only as good as its execution.


Digital maturity is not an option; it’s a necessity. And according to Autodesk’s 2023 State of Design & Make Report, the time for action is now. Whether you’re lagging behind or leading the pack, there are steps you can take to reach new heights of digital sophistication. Because, remember, in the digital race, it’s not just about speed; it’s about direction and endurance.

So, stay tuned for our next installment, “Sustainability: More Than Just a Buzzword,” where we’ll explore the green side of business. Until then, keep those digital gears turning!